WEBVTT

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[MUSIC PLAYING]

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-This is a film about lobbying.

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What it is, what is
isn't, and how anyone

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can do it, not just lobbyists.

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What is lobbying?

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Basically, it's
giving politicians

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and other public decision
makers information and opinions

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to convince them to do
something like changing the law

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or speaking out for a cause.

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What is not lobbying?

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For one, bribing someone or
taking them to a strip joint.

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That's simply unethical
and usually not effective,

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and you might be
breaking the law.

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Here are some tips.

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Know what you want to achieve.

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If you're going to
lobby something,

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then make sure you have
a good idea of what

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you want the outcome to be.

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Figure out the steps
to get you there.

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Work out how you can reach your
final objective step by step.

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Formulate your key
facts and messages.

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Facts are crucial.

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They persuade.

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And a clear message helps
people understand what you want.

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Understand who you need
to get on your side.

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There's no point in
lobbying the wrong people.

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Identify what they think.

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They may already be
fighting your corner

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with current policies.

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Make it personal.

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Tailor your message and
approach so it fits the person's

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motivation and preferences.

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Show you're backing.

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You need to show them that
these ideas are shared

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by many others, not just you.

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Secure a public commitment.

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This will stop them conveniently
forgetting about the promises

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they have made.

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Stay away from unethical,
sleazy methods.

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This will only make you look
bad and it could be illegal.

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And finally, be human.

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Believe it or not,
politicians are human too.

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